The Client-Finding Method No One Shares

Hey there! Kathy here.

Most people spend hours on Instagram, scrolling, posting, and even engaging, yet they still have no idea how to actually find the people who are ready to buy. The truth is, there’s a smarter way to use the platform that goes beyond hoping someone stumbles across your posts. It starts with a simple yet powerful client-finding method on Instagram that few discuss, but that nearly every six-figure creator is quietly using (unless they’re running ads!).

In this blog post, I’m pulling back the curtain on that method and showing you how to put it into action for your own business. If you’ve been posting without seeing results, this approach will help you shift from waiting on luck to strategically connecting with the people who are already looking for what you offer.

“Finding clients on Instagram doesn’t require luck, it requires a method. And yes, you can do it without ads or awkward sales pitches.”

– Kathy Schneider

Let’s be honest, scrolling the Explore page, liking random posts, and crossing your fingers isn’t prospecting. It feels like work, but it doesn’t bring you closer to the people who actually need your offer. If you’ve ever thought, “I know my clients are out there, but I don’t know where to find them,” this is exactly where the right strategy makes all the difference.

This Week’s Affirmation:

There is a method, and when you follow it consistently, you stop relying on luck and start seeing real results. Instead of guessing who to connect with or hoping someone reaches out first, you’ll have a clear, repeatable process for finding and engaging with your ideal clients. That’s when Instagram becomes less of a time drain and more of a reliable tool to grow your business.

The 3-Step Client-Finding Method No One Talks About

Still wondering how to find clients on Instagram without running ads or cold pitching strangers? In this episode, I’m sharing a simple, proven 3-step method that most creators aren’t talking about, but it’s exactly what successful entrepreneurs are doing to turn casual scrolling into serious sales.

You’ll learn how to stop guessing and start growing with a clear Instagram strategy built around real people and real connections. I’ll walk you through how to identify your ideal clients, where they’re already hanging out, and how to engage in a way that opens up conversations, not closes doors. This is a must-watch for coaches, digital marketers, and service providers ready to grow. 

The Client-Finding Method in 3 Simple Steps

Finding clients on Instagram doesn’t have to mean cold-pitching strangers or wasting hours scrolling with no results. With this method, you’ll learn how to intentionally connect with the right people so that every minute you spend on Instagram is purposeful. Follow these three steps and you’ll move from guessing to growing.

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Step 1: Know Who You’re Looking For

Before you even open Instagram, get crystal clear about who you want to connect with. Ask yourself:

• What do they call themselves?
• What are they struggling with right now?
• What other accounts do they already follow?

This isn’t “ideal client avatar” busywork, it’s search fuel. Knowing these answers will help you actually find the people who need your content and your offer.

Step 2: Search Where They Already Are

Once you know who you’re looking for, use Instagram’s built-in tools to track them down. Search hashtags your ideal clients would use, not the ones you would use as a business owner. (Think: #newcoach, #onlinebizstart, #strugglingwithsales.) Check the followers of aligned creators or competitors. And don’t stop at likes, look through the comments section, where the most engaged potential clients usually hang out. This is where your warmest leads live.

Step 3: Engage With Purpose (Not Pitch)

Now comes the most important step: engaging in a way that builds trust, not resistance. Skip the cold pitch. Instead, drop a thoughtful comment on their content, something meaningful instead of a generic “love this!” React to a story with a sincere question or compliment. Start conversations based on what they’re already sharing, and focus on being interested, not just interesting.

Do this 10–15 minutes a day, three to five times a week, and you’ll never wonder where your next client is coming from. Over time, these small, intentional actions build real connections that lead to consistent clients.

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Weekly Action Step

Now that you’ve seen how the client finding method on Instagram works, it’s time to put it into practice. Remember, this isn’t about spending hours glued to your phone; it’s about being intentional with a few focused minutes each day.

An Action Item for your business:

I'd like to encourage you to consider the Weekly Action Step seriously. It is there to provide a lesson in this post and make it actionable. I'm here to support you on your journey toward peak productivity, helping you work smarter, not harder. With each weekly action step, you'll build a new habit, refine your workflow, and unlock the full potential of your productivity.

Your 30-Day Instagram Growth Checklist: Grow Your Audience in Just 45 Minutes a Day

Closing Thoughts: Mastering the Client Finding Method on Instagram

At the end of the day, the most effective client finding method on Instagram isn’t complicated or flashy; it’s consistent and intentional. When you know who you’re looking for, where to find them, and how to engage with purpose, Instagram stops being a guessing game and becomes a tool that consistently brings in clients. Stick with the method, and you’ll spend less time wondering where your next client is coming from and more time serving the ones who are ready to work with you.

Helpful Resources:

• You’re Prospecting WRONG on Instagram – KathySchneider.com/126
• Why Your IG Posts Aren’t Getting Clients – KathySchneider.com/127