on the blog
Hey there! Kathy here. An Instagram DM strategy for sales doesn’t have to feel pushy or awkward. In fact, when you approach DMs the right way, a simple message can turn a casual follower into a paying client in just minutes. The difference comes down to being intentional, authentic, and strategic about how you start […]
Hey there! Kathy here. Most people spend hours on Instagram, scrolling, posting, and even engaging, yet they still have no idea how to actually find the people who are ready to buy. The truth is, there’s a smarter way to use the platform that goes beyond hoping someone stumbles across your posts. It starts with […]
Hey there! Kathy here. You’re posting consistently, sharing value, showing up in stories, and still hear crickets. No new clients. No steady leads. Just content floating around Instagram without much to show for it. Sound familiar? You’re not alone. Posting on Instagram isn’t enough on its own. If your content isn’t strategically designed to guide […]
Hey there! Kathy here. If you’re posting on Instagram and just crossing your fingers that the right clients stumble across your content, you’re not really building a business; you’re playing the Instagram lottery. And the truth is, that “wait and hope” approach is costing you leads and sales. The good news? There’s a better way. […]
Hey there! Kathy here. Your email signature might feel like a small detail, but it’s actually a powerful piece of your business branding. The right signature not only makes your emails look professional, but it can also build credibility, encourage connection, and even support conversions. In this blog post, I’m sharing some of my favorite […]
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