Hey there! Kathy here.
Do you ever find yourself juggling a million tasks in your business, feeling like there are simply not enough hours in the day? Or perhaps you've been searching for that magical formula to boost your income without working round the clock? Well, you're in the right place because today, we're diving into my secret weapon for success – my content strategy!
“Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because they figured out a faster way.“– Jason Fried
Today I'm spilling the beans on how to create a content strategy that not only fits your unique style but also puts you on the path to sustainable success. It's all about working smarter, not harder, and I'm here to guide you every step of the way.
This Week’s Affirmation:
So, grab a cozy chair and your favorite cup of coffee (or tea, I won't judge!), and let's embark on a journey to uncover the key to working less, earning more, and regaining control of your business. It all starts with a well-crafted content strategy that not only streamlines your efforts but also sparks the growth you've been yearning for.
My Content Strategy To Turn 1 Piece Of Content Into 29
In this week’s video, I’m sharing my content strategy and how I consistently create one great piece of content and then expand it into 29 different content pieces.
*Be sure to watch the video above if you are ready to work smarter and not harder when it comes to creating content! As a special bonus, I have put together the “Six Tiny Habits Guide” specifically crafted for driven entrepreneurs like you, who are determined to make a significant impact and create lasting success. You can download it now by clicking the button below!
It begins with one primary piece of content. For me, that’s my weekly YouTube episode. From there, I take that information in that one piece and create content everywhere else.
- Select Content Topic (for my niche)
- Research Topic
- Write Script & Upload to Teleprompter
Monday MWM Blog Post:
Taking my Thursday YouTube, my blog post is created.
- Embed YT Video & Bullet Point
- Business Productivity Action Step
- Personal Productivity Action Step
- VIP Solopreneur Spotlight Interview
Monday – Saturday Instagram:
Next, taking the content from the YouTube script and the VIP Wednesday Spotlight, I create my Monday – Saturday Instagram.
- Monday Carousel
- Tuesday Infographic (Checklist)
- Wednesday VIP Spotlight Interview
- Thursday Reel (from New YouTube)
- Friday Tip
- Saturday Quote
For my Facebook profile, I keep most of my content personal but I sprinkle in some business posts.
- Monday; promote MWM Blog
- Tuesday; promote Other Free Value
- Thursday; promote New YouTube Episode
FREE Facebook Group:
- Weekly Blog Post
- Weekly VIP Solopreneur Spotlight (Guides)
- Weekly YouTube (Guides)
Using ChatGPT (AI) I copy/paste my YT script and ask for 6 posts (Mon – Sat) to use on Threads to encourage conversation. It’s fast, but what I like most is it creates a ‘theme’ for the week on my Threads account.
I’ve tested multiple strategies on Threads and this by far is my favorite, yet!
- Monday Blog Post
- Tuesday Infographic (Checklist) from IG
- Thursday Reel from IG, which is from YT
- Friday Tip from IG
Five (or more) “PINS” are created for each Weekly Blog Post, then ‘pinned’ spaced out over time. I purposely waited until I was 20 Episodes in to begin “Pinning” so I’d have enough content to remain consistent.
What I love most about Pinterest is that it’s a Search Engine, like YouTube and Pins have even a longer lifespan than YT — even without going viral!
Then lastly, I take my YouTube and IG posts to create my daily IG and FB Stories, add to the appropriate IG Highlight and email my list twice a week. They receive a link to my YouTube on Thursday and a link to my MWM Blog on Monday.
Weekly Action Steps for Increased Productivity
I firmly believe that taking consistent, actionable steps is the key to unlocking productivity and achieving our goals as solopreneurs. Each week, I share a specific action step designed to enhance your productivity and bring more efficiency to your business. These steps are intentionally crafted with solopreneurs in mind, recognizing the unique challenges and demands you face.
But here's the best part—these action steps are meant to be easily integrated into your busy schedule. We know you're juggling multiple responsibilities, so our goal is to provide you with practical, bite-sized tasks that can be accomplished without feeling overwhelmed. We want you to experience the satisfaction of making meaningful progress, one step at a time.
Firstly, one Action Item for your business:
Next, here's one Action Step for your personal life:
Nevertheless, I encourage you to consider this Weekly Action Steps section as your personal productivity gym. I'm here to support you on your journey toward peak productivity, helping you work smarter, not harder. With each step, you'll build new habits, refine your workflow, and unlock the full potential of your productivity.
Unlock The Secrets To Achieving Remarkable Success In Your Entrepreneurial Journey
The “Six Tiny Habits Guide” is specifically crafted for driven entrepreneurs like you, who are determined to make a significant impact and create lasting success.
Inside this power-packed guide, you'll discover the six tiny but mighty habits that have the potential to revolutionize your approach to business and propel you toward success.
VIP Entrepreneur Spotlight: Heather Hughes
Our VIP Spotlight today shines on fellow solopreneur, Heather Hughes. She's a shining example of what's possible when you align your passion with an effective content strategy. Heather has graciously agreed to share her experiences, insights, and her own secret sauce for working smarter and achieving remarkable results.
Heather's journey is a testament to the incredible potential that awaits when you put your passion and purpose into the driver's seat of your solopreneur business.
Read Heather's full story HERE.
Your Content Strategy Can Be Your Superpower
By crafting a strategy tailored to your unique style and goals, you can take control of your business, streamline your efforts, and unlock the door to more income and more free time.
So, don't hesitate to put these insights into action. Review and refine your content strategy, adapt it to your business, and watch the incredible results unfold. The journey might not always be easy, but the rewards of a well-executed content strategy are worth every effort.